Toothpaste
Back in the 1970s, people wanted a toothpaste that would not only clean their teeth but would also freshen their breath. Aquafresh then launched the first striped toothpaste, adding a blue stripe to indicate their paste could do both. Later, when people started paying more attention to gum health, the brand added a third stripe, the red one, indicating their product could now cover all three actions: cleaning, freshening, and plaque control.
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